GENERAL PURPOSE OF JOB

The Associate Director, OOH Investment provides leadership and strategic direction for assigned clients via our OOH investments. As the Associate Director, you will act as a steward of the assigned clients’ OOH investments, act as an SME during client interactions, and advance the visibility of Rise in the market to gain access to preferred inventory, advantaged pricing, and first-mover opportunities. This role is pivotal in leading OOH strategies, managing client relationships and driving the success of high-profile campaigns.

Reporting to the Director, this position meaningfully collaborates with executive stakeholders across the media organization as well as the Account Management, Connections Planning, Strategy, Media Analytics teams and leaders across other channels.

The ideal candidate for this position has a passion for both brand and performance media, and has proven success leading strategy and negotiation. You understand the big, strategic picture of the OOH marketplace, while at the same time have the ability to concept, implement, and manage media that will drive real interactions, conversation, and engagement for our clients. This role is a blend of strategy, creative thinking, and hands-on tactical execution.

LOCATION: Chicago 4 days in office or Remote US

Responsibilities

Support the Integrated Media Planning teams through the strategic development of media plans, flawless activation and execution, and accurate billing / financial management of each client’s media investment.
Direct and execute investment strategies, by client, to secure the best possible rates for our clients based on their goals, objectives, budget and savings targets.
Utilize data (rate, spend and plan history; internal benchmarks; database; channel and sales results; and all additional relevant data) to negotiate campaigns and achieve desired outcome across all vendors; direct team re: same.
Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
Mentor and lead a team of OOH planners in the creation of a cohesive, forward-leaning strategic activation unit. Maintain strong internal / external client relationships and set the tone for the team re: same.
Utilize strong verbal and visual storytelling skills to translate strategy and data into clear, actionable takeaways and recommendations for diverse audiences.

JOB REQUIREMENTS

Appropriate education and/or experience may be substituted on an equivalent basis

Education

Bachelor’s degree (communications, marketing, advertising, or business) or a combination of an Associate’s degree and related work experience
Ability to speak, read and write the English language

Experience

8+ years of proven success in transforming, building, and leading media strategy across all OOH formats
5+ years in a management or supervisory role
Demonstrated experience building highly effective and engaging integrated strategies across all potential customer touchpoints that drive awareness, change perception, and create a deeper emotional connection
Deep experience in OOH planning tools, the use of geospatial data, and traditional / emerging trends in the OOH media space
Ability to adjust to changing priorities and balance multiple projects at once
Excellent communication and the ability to inspire senior executives, peers, and direct reports with your vision and roadmap
Experience in integrating OOH tactics in integrated media plans
Strategically creative, able to pivot quickly, and comfortable with ambiguity
Exceptionally strong verbal and written business communication skills to effectively interact with media vendors, clients and all levels of the internal organization
Superior negotiation skills with a proven track record of delivering rate savings and value to ensure client satisfaction and retention
Ability to identify / recruit / retain talent; experience positively managing personnel issues
Detail oriented with exceptional organizational and multi-tasking skills
Track record of demonstrating strong judgment and prioritization capabilities
Ability to implement change quickly to support evolving / changing client initiatives

Certificates, Licenses, Registrations: N/A

Knowledge, Skills & Abilities:

Proven ability to develop and manage OOH media campaigns that meet / exceed business objectives
Influential and persuasive communicator with strong interpersonal skills; exceptional ability to grow and foster internal / external relationships
Strong presentation / storytelling and impeccable written and verbal communication skills
Demonstrated ability to learn and understand each client’s business; act as an extension of the client with working knowledge of issues that could influence planning / buying decisions
Display a natural curiosity as a “student of the industry” with a desire to both learn and teach, while applying knowledge for the ongoing betterment of client OOH plans
Ability to lead and develop a high-performing team
Passion for a purpose-driven, team oriented, client-first, cross-functional culture
Possesses a desire for excellence and a passion to succeed in a rapid-paced, deadline-committed environment where everyone is expected to be hands-on
Demonstrated problem-solver with the ability to provide creative solutions that result in positive outcomes
Ability to articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed
Expert synthesizer of detail and information for client, peer and management consumption
Exhibits sound business judgment to navigate through everyday client and team challenges, commanding both authority and respect
Ability to stay calm under pressure and maintain Rise’s professional standards when dealing with clients and vendors
Proficient with Microsoft Office applications; working knowledge (or better) of industry tools including Mediaocean, DoMedia, GeoPath, Nielsen, MRI, Claritas, Vivvix, Scarborough, etc.
Travel: <5%

Employees can be expected to be paid an annualized salary range of $90,000-$100,000, based on variations in knowledge, skills, experience and market
conditions.

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PHYSICAL DEMANDS

Manual Dexterity: Work requires definite skilled and accurate physical operations requiring some closely coordinated performance.

Physical Effort: Work requires handling light weight materials or equipment with no special speed or exertion.

Working Conditions: Ordinary office, shop, field, or warehouse working conditions with some slightly disagreeable features.

Hazards: Negligible. Little or no exposure to hazards.

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